Before I begin the planning process with my group in
creating a horror trailer, I must first consider a target audience and research
to conduct so that I can obtain information that would give me a clear idea on
how to make a successful horror movie trailer.
The target audience for my horror trailer will be people
from the ages 15 -25; I chose this age range because I have direct contact to people
within this age range, therefore I will be able to obtain information from them
regarding the things they look for in a horror trailer and what they think
makes a successful horror film trailer, this will be extremely helpful for me
during the planning process. By choosing a bbfc rating of 15 above, I am able
to include themes of violence and threat, which I believe is crucial for a
successful horror trailer, as a rating of 12 would affect what I am able to
include and may mean that older audiences of 18 and over would not be
interested in the film as they may feel that it is for younger audiences and
not scary enough. The rating of 15 also means that a wider age range is able to
watch because if the trailer was to be rated 18 and over a large amount of the
population would not be able to watch it, this would also have an effect on my research
as I would find it difficult to find many people in that age range.
The type of research I will conduct includes market and audience
research, for market research I plan on
analysing a horror clip, I would do this to pick out what I think is successful
and unsuccessful and have an idea of what I would include in my own clip. For audience
research I will conduct a poll on twitter as I have access to my target audience,
through this poll I will ask horror film trailer related questions to find out
what my target audience look for in a trailer, what scares them, their opinion
on length, what they think makes a successful horror film trailer, etc. I will
also conduct a audience research trailer reaction video for a variety of horror movie trailers, I
will then analyse this to see which aspects of the trailer evoked a reaction. To
complete the market and audience research successfully, I will need the
following, a camera, to film the audience reaction video; I will also need
model consent forms for the audience taking part in the reaction video, and my
phone to conduct the twitter poll.
